Our Story & Mission

Built for Philippine
Franchise Growth.

SMS Franchise PH is an independent platform connecting local and international brands with serious entrepreneurs across the Philippines. We make every franchise decision smarter, safer, and more accessible.

500+
Active Brands
12K+
Entrepreneurs
48+
Events Hosted
₱2B+
Capital Facilitated
🏷️
500+
Brands Listed
↑ +12% this year
🤝
12,000+
Registered Investors
Growing daily
📅
48+
Events & Expos
Since 2022
🌍
17+
Regions Covered
Nationwide
🎯 Our Mission

Make franchising clearer,
safer & more accessible.

Many entrepreneurs want to invest in a franchise but struggle with information overload, unclear projections and scattered brand options. We bridge that gap.

💼

For Investors

Discover brands by category, budget and city. Shortlist opportunities, request callbacks and attend events to meet franchisors directly.

🏷️

For Franchisors

Promote your concept to a focused audience of investors, receive qualified leads and join roadshows to expand into new markets.

🤝

For Partners

Work with us on financing, legal, real estate and marketing services that support franchise growth across the country.

📈

Transparent Data

We publish verified ROI estimates, franchise fees and operational requirements so investors can compare opportunities side-by-side.

🎓

Education First

Free webinars, guides and workshops help first-time franchise investors understand the ecosystem before committing capital.

🌐

National Reach

From Metro Manila to Mindanao — our network spans every region so every Filipino entrepreneur gets access to the best opportunities.

22
500+Brands
12K+Users

🇵🇭 Philippines-First Platform

Focused entirely on the Philippine franchise market — local brands, local investors, local support network — since 2022.

📖 Our Story

A platform built by franchise enthusiasts.

Founded to solve the pain points of both franchise seekers and brand owners, SMS Franchise PH was built with one goal: make every franchise decision in the Philippines smarter and more data-driven.

What started as a small online directory has grown into a comprehensive franchise ecosystem trusted by thousands of entrepreneurs and hundreds of top brands across the archipelago.

2022
Platform LaunchStarted as a curated franchise directory with 50 brands and a small community of investors.
2023
First Franchise ExpoHosted our inaugural Franchise Expo at SM Mall of Asia with 200+ exhibitors and 5,000+ attendees.
2024
Nationwide ExpansionExpanded coverage to all 17 regions with verified listings, regional roadshows, and partner integrations.
2025
₱2B Capital MilestoneFacilitated over ₱2 billion in franchise capital for entrepreneurs across the Philippines.
⚙️ How It Works

From discovery to your first franchise location.

A simple, guided process to help you find and secure the right franchise for your goals and budget.

1

🔍 Explore & Filter

Browse 500+ franchise brands filtered by category, investment range, location and industry sector.

2

📋 Shortlist & Compare

Save your favorites and compare ROI projections, fees and requirements side by side.

3

🤝 Connect Directly

Request a callback or attend an event to meet franchisors and ask your questions in person.

4

🚀 Launch Your Branch

With our partner support network — financing, legal, real estate — start your franchise confidently.

💡 Our Values

The principles that guide everything we do.

Our values aren't just words on a wall — they shape every feature, every event and every partnership decision we make.

🔍

Transparency

We publish real numbers — no hidden fees, no inflated projections. Every listing is verified before going live.

🇵🇭

Philippines-First

We are built for the Filipino market — local insights, local partners, and deep respect for regional diversity.

📚

Education

We believe informed investors make better decisions. Our free resources help everyone understand franchising deeply.

🤝

Community

Our network of franchisors and franchisees supports each other through shared events, forums, and mentorship.

Accessibility

Franchising shouldn't just be for the elite. We spotlight brands at every budget level — from ₱50K to ₱50M+.

🛡️

Integrity

We reject any brand that doesn't meet our verification standards, even if it means fewer listings.

👥 Our Team

The people behind SMS Franchise PH.

A dedicated team of franchise experts, technology professionals and community builders passionate about Philippine entrepreneurship.

MR

Miguel Reyes

Co-Founder & CEO
Serial entrepreneur with 15+ years in Philippine franchising. Former head of operations at a top QSR chain.
AL

Ana Luna

Chief Operations Officer
Franchise consultant with deep expertise in brand verification, investor relations and event management.
KC

Karl Cruz

Head of Technology
Full-stack developer and product manager building tools that simplify the franchise research process.
RS

Rosa Santos

Brand Partnerships Lead
Manages relationships with 200+ franchisors and ensures listing quality and accuracy across the platform.
Trusted by leading Philippine brands & partners
Jollibee
McDonald's
Goldilocks
Chowking
Max's
Greenwich
7-Eleven
Mang Inasal
Potato Corner
Bo's Coffee
Figaro
Ministop

Ready to Start Your Franchise Journey?

Join 12,000+ entrepreneurs already growing with SMS Franchise PH. Browse opportunities, attend events, or list your brand today.