📖 Our Story
A platform built by franchise enthusiasts.
Founded to solve the pain points of both franchise seekers and brand owners, SMS Franchise PH was built with one goal: make every franchise decision in the Philippines smarter and more data-driven.
What started as a small online directory has grown into a comprehensive franchise ecosystem trusted by thousands of entrepreneurs and hundreds of top brands across the archipelago.
2022
Platform LaunchStarted as a curated franchise directory with 50 brands and a small community of investors.
2023
First Franchise ExpoHosted our inaugural Franchise Expo at SM Mall of Asia with 200+ exhibitors and 5,000+ attendees.
2024
Nationwide ExpansionExpanded coverage to all 17 regions with verified listings, regional roadshows, and partner integrations.
2025
₱2B Capital MilestoneFacilitated over ₱2 billion in franchise capital for entrepreneurs across the Philippines.